Privacy Policy

Last Updated: February 2026

At My Little Peekaboo, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you use our services.

Information We Collect

Personal Information

When you book an appointment with us, we may collect:

  • Full name
  • Contact information (phone number, email address, mailing address)
  • Date of birth
  • Emergency contact information
  • Payment information

Medical Information

For the purpose of providing ultrasound services, we collect:

  • Pregnancy-related information
  • Previous pregnancy history
  • Relevant medical history
  • Healthcare provider information
  • Ultrasound images and scan results

Automatically Collected Information

When you visit our website, we may automatically collect:

  • Browser type and version
  • Operating system
  • IP address
  • Pages visited
  • Referring website addresses

How We Use Your Information

We use your information to:

  • Provide ultrasound services
  • Process payments
  • Communicate about appointments
  • Improve our services
  • Maintain safety and quality records
  • Comply with legal obligations

Data Security

We implement appropriate technical and organisational measures to protect your information.

  • Secure storage systems
  • Restricted access
  • Encrypted payment processing
  • SSL/TLS encryption

Data Retention

We retain scan records for up to 8 years from the date of service unless a longer retention period is required by law.

Your Rights

You may request access, correction, or deletion of your data, subject to legal obligations.

Cookies and Tracking Technologies

We may use cookies to enhance your browsing experience.

Marketing Communications

You may opt out of marketing communications at any time.

Changes to This Privacy Policy

We may update this policy periodically and will update the “Last Updated” date accordingly.

Your Consent

By using our services, you consent to this Privacy Policy.